OK - I've said it before and I will undoubtedly say it again! I'm a sucker for presentation and service. I love feeling important, posh, vip, who doesn't? {wink} There is a reason I love
Nordstrom,
Whole Foods, spas and fancy cheese. It all gives me a sense of cool! I want my customers to have a feeling of VIP service as well... So I'm doing a few little things (and as I grow more will be coming) to insure that. I love looking at my favorite stores, seeing what they do that makes
me happy and than incorporating it into my own business. I constantly stop and ask myself if I would like appreciate such and such situation as a customer, if the answer is no than I wont do it at
LRP. So this brings me to High Res CD's. I know a lot of photographers do not offer them, I completely understand why they wouldn't. But since I'm the one typing let me tell you why I do. Because as a customer I love control and when I'm looking for my own photographer I want the option to print when, how, who I want. I'm also NOT loaded - remember my hubby is in grad school, and I'm a budding photographer so being able to print myself is a wonderful affordable option
(that is if I could afford a photographer)! I would want the CD so my customers get a CD, simple as that! So in offering this CD, I wanted the presentation to be really nice! Here is what I've come up with so far...
They receive the CD with an image from the shoot, a thank you card a
nd a little thank you goody (these will be
Lindt Chocolates usually) but it's been 90 the last week in Portland so no shipping chocolate in the summer for me! They are what I treat myself with while I edit, it's been a little trickier lately with all the heat! I know of a gal who's company is
bubblegum tree, how cute would it be for her to give gum balls!


On the back of the CD case (and I have to tell you I was tickled pink with myself when I cam up with this) is the print release, I blurred it out to keep info private. Now they have the release where they wont loose it and they can bring the whole thing right to their printer of choice and show that they are authorized to print.
BTW - I'm using Avery 8960 labels for my cd's and I got the
template right from their website! I eventually want a printer that will burn the image right onto the CD, but that will have to come in time!
And that my friends, is my CD send off package to give to each of my clients. If you have any questions about what i used or how I did it just leave a comment or shoot me an email.
ADD ON: In answer to a few of the questions posted. Here is a pic of what it looks like. I use the downloadable template in word and drag the image in (I've already added my logo in PS) It takes a little playing with to get it right! Than I just print from my HP printer (nothing fancy at all) Lastly that do-hicky thing at the bottom is a must (I had it from a Christmas gift project a couple years back) - I think it's from Wal-Mart? I un-peel the label place it sticky side up on the do-hicky (really helps having those tabs) and than lower the burned CD on it. It keeps it all almost perfectly centered, something I could never do free hand! Like I said before eventually I want the printer that will burn the image directly on the CD. That way in years to come the label wont ever start peeling, although I did buy labels specifically stating they won't peel! There are several software programs you can get for PC users but not for MACS (I'm a mac girl) and this is the best alternative I've found!